Do you have a way to deter and detect counterfeit and parallel imports?
- Counterfeiting is a rapidly growing, international problem. The Counterfeit Intelligence Bureau (CIB) estimates that counterfeiting accounts for 5-7% of world trade, worth an estimated $600 billion a year. It represents one of the fastest growing economic crimes of modern times, involving highly sophisticated networks of organized criminals. As a result it poses a significant challenge for government agencies and private companies.
- While many covert and overt strategies have been tried, one of the most robust solutions is electronic traceability. TraceTracker offers a set of solutions that enable companies, authorities and consumers to validate the source and location of individual product or trade units. Each trade item, marked with a unique identification code is traced throughout the supply chain from manufacturing to the point-of-sale. Easy interfaces on websites, PDA, and point-of-sale kiosks enable users to instantly determine whether a product is genuine or fake.
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