Company Profile
TraceTracker is the world’s leading provider of global traceability services.
In markets where food safety and consumer confidence are becoming ever more important, TraceTracker established the Global Traceability Network – the GTNet - an online, decentralized exchange of traceability information between independent players along the entire value chains. By supplying connectivity to the GTNet, TraceTracker enables the food industry to comply with international traceability demands and to make traceability a competitive advantage – leaving the consumer with every reason to trust the food he or she eats.
TraceTracker Innovation ASA was founded in 2000 in Oslo, Norway. Now our staff counts more than 40 people in offices all around the world. The dual headquarters are in Heddesheim, Germany and Oslo, the regional offices are located in Milan, Singapore, Ho Chi Minh (Vietnam), Tokyo, San Francisco and Toronto.
In 2004 TraceTracker was chosen as the backbone information system in two major current EU traceability projects “Trace” and “Seafood Plus”. TraceTracker is in close cooperation with GS1 to ensure compliance with existing barcode and EPC and RFID standards, and is an active member of the EPC Global Network Community. BASF, the world’s largest chemical company, chose the GTNet to exchange traceability information on a global scale with its suppliers and customers. BASF became TraceTracker’s main agent for marketing TraceTracker’s software solutions.
In 2005 IBM and TraceTracker signed a Teaming Agreement, under which IBM will provide professional services to their customers based on TraceTracker's solutions.
In 2006 SAP announced their partnership with TraceTracker. TraceTracker is now a partner in the industry value network (IVN) and “Powered by SAP NetWeaver”.
In 2007, several large national sector bodies have ramped up projects together with TraceTracker. In Norway with the seafood industry, in Vietnam together with the authorities and the poultry industry and in Canada together with provincial authorities and sector organizations within the beef and pig sectors.
What We Do 
TraceTracker's business is taking care of vital electronic footprints left by all suppliers and manufacturers contributing to a finished product. By structuring and cross-relating these footprints through the Global Traceability Network, these "tracks" can help you to quickly identify harmful products, thereby preventing devastating food scares and the subsequent loss of consumer confidence.
But the "tracks" can also be used to transparently access a variety of product properties coming from all parts of a value chain. This opens up for a complete new range of sophisticated business applications for the supply chain.
